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 Book Buying Behaviour

Book Buying Behaviour

Book Buying Behaviour

What Amazon, Waterstone, WH Smith, the British Library, The Book Depositary have in commun? 

Nielsen Agency. 

Serving over 3600 clients who are benefiting from 150 years experience of working in the book industry, Nielsen is the beating heart of the book industry.

At this year's London Book Fair , Hazel Kenyon and the Nielsen Book team presented the highlights of their annual Books & Consumers survey – the publishing industry’s exclusive resource for understanding consumer book buying behaviours. 

They answered major questions within the publishing industry:

When and why do consumers buy ebooks rather than print books? 

What devices are consumers using to e-read? 

What are the fastest growing genres in both formats?

The leading provider of search, discovery, commerce, consumer research and retail sales analysis services internationally, Nielsen Book provides a unique insight in to the UK’s current book buying habits and provide valuable advice for authors to ensure readers can easily find their work. 

Learning about book consumers demographics, book discovery methods and the key that prompts purchase, is an ongoing process. During their session, they covered the practicalities of publishing, including getting metadata right to help get your books discovered, tagging and setting up an ISBN - and why and when one is needed.

Hazel Kenyon joined Nielsen BookScan in 2009 and is one of the team of Account Managers working with publishers (of all sizes) in the UK. During this time Hazel has worked with publishers to understand the book market and sales trends and is experienced at carrying out analysis and presenting insight on book sales data for clients and in other forums.

With a background in the Space industry and academia, Hazel has expertise in working with complex data sets.

 

Book Distribution for Authors

Book Distribution for Authors

Viola Edward

Viola Edward